Google ads, Pay Per click: Blue Sanitation

The Customer’s Problem:

Blue Sanitation was frustrated with the results they were getting with their Google Ads campaigns. They had set up a generic “smart mode” campaign and had no control over how their ad spend was being used.

How We Helped:

We converted the Smart Campaign over to an Advanced Campaign. We researched all essential keywords and current bidding information for keywords. We then created a nuanced Google Ad campaign with custom keywords, and bidding amounts to secure the #1 result for relevant Google Searches. Over weeks and months, we monitored website traffic and customer behavior through a customized setup with Google Analytics 4 and Google Tag Manager to help us further optimize the customer’s ad spend. We dramatically increased the client’s click-through and conversion rates and lowered their initial ad spend.